How to use an open source live chat to boost your website traffic

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Published: 23rd June 2011
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When it comes to building up the amount of traffic that visits your website on a regular basis most people think first of search engine optimization and social media marketing, but there is another method that can bring you a fair amount of traffic as well: open source live chat. While live chat software for open source applications may not bring the same massive amounts of traffic, they can bring in a reasonable traffic flow while serving as a great customer service tool when used strategically on your ecommerce website.

The main purpose of open source live chat software that is installed onto your website is to help bridge the virtual gap that exists between the traffic of a website and the website owner. Unlike real life stores, it is harder for a shopper online to see a business as a real amenity, but when you use tools such as live chat software for open source applications you create a tool that allows people to engage in conversation with you or representatives bring the website to life for them. At the same time, you can also gain some feedback on what your customers are thinking which can help you build your website to better meet their needs which is going to increase the amount of traffic you receive.

At the same time, customers like the feeling that their input is valued, so by utilizing an open source live chat you give them a way to contribute input to your website. Believe it or not, there are plenty of browsers out there who are simply looking to voice their opinion so by offering them plenty of room to chat you will notice that they return on a regular basis. By adding live chat software for open source applications you know that they are well taken care of and they know that they can trust your website since they have already identified with your website and cause.

Of course, this is not a major way to drive traffic into a website since not every browser is looking to chat, so at this point you may be wondering how open source live chat software can really make notable traffic contribution to your website traffic. Well, the answer is best described in the following example that takes a look at two visitors and their experience on a website that has already taken advantage of live chat software for open source applications.

Imagine that you run a website as a car dealer that has an open source live chat built into it that allows you to multi-chat with other browsers and with sales reps. As you might imagine, this can lead to lively discussions about cars as well as some chances to market the cars that the dealer has. Now imagine two different car enthusiasts happen by the website due to a headline that has brought them towards it. Now they see the live chat software for open source applications on the side and that there are people chatting.

Soon they join in and due to the interactive open source live chat widget they are soon hooked and enjoy chatting away sharing their knowledge and experience. They enjoy themselves so much that they tell their friends about it and maybe even post the URL on their Facebook or Twitter. Soon you have even more people visiting and they each may tell more. While it may not be the first way that you think of getting web traffic, live chat software for open source applications used correctly can lead to a large boom in traffic if you make full use of its functions.

Alan Jones currently manages the Marketing Operations of Web Site Chat (, the developers of a State of the Art live chat software.

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